Watching Online TV and video is exploding with massive increases in viewers according to Comscore. The ignite figures for online swarms soared to new heights last month (July), with over 158 million Americans(over 80% of the population) watched 21.4 billion videos in July setting a new record.
Although watching live internet tv has been growing for some time, around a year back the figures for online video seemed to have levelled. But since April, faithful to 24 million more users have decease regular online video watchers, according to comScore.
Since then, online video viewing has become all the more mainstream, in July 2009, 81.0 percent of the total U.S. Internet audience viewed online video, up from 73 percent in April of 2008.
 As was expected, Google sites—which include YouTube dominated the video family in July, accounting for 42 percent of all videos streamed during the month (8.9 billion videos overall). Viacom Digital came in a distant second with 812 million video streams, or 3.8 percent of the market.
 

When looking at unequaled users, Google won again, reaching 121 million unique viewers, versus 64.5 million uniques for second land sited Microsoft. Mega popular Hulu reached 38.1 million unique users, good enough for sixth place in the category.
 Any rise in online stream viewers is welcome, but also expected with the growing popularity and increment in video and tv content providers who are creating an online presence.
 

ITV, the largest free to air network in the UK is allegedly only weeks away from signing a deal with Catch up tv giant Hulu, allowing the US tv on demand website, to syndicate itv’s content in change? for fairness in the company, according to UK newspaper The Daily electrify.
 “Hulu has been in talks with all the major British broadcasters, but has made the most progress with ITV,” the newspaper quoted a source close to the negotiations as saying.
 

Hulu has offered each broadcaster the chance to take equity in the company in exchange for full-length programme rights
Unsurprisingly, Hulu and ITV were not making any comments.